With The Launch Of SB Nation United, Vox Media Moves Into The Publishing Playoffs

Vox Media's 312 SB Nation sites for sports teams around the country are getting a major upgrade today that spans its user interfaces, editorial workflows and ad displays (including for mobile). Publishers who still don't care about perfecting their web products need to pay close attention. Readers will immediately notice fancy new homepages for their favorite teams, with classy site-specific logos, a "cover" of featured stories above the fold, and a well-organized stream of articles and community features further down the page -- right and left-hand navigation bars for tweets, fan posts, fan videos, comments, and more. But the upgrade, called SB Nation United, is really about bringing together and improving all of the tech products that Vox has been developing through SB Nation or its flagship tech site, The Verge, and making them available to any Vox-owned site. Look for the latest, gaming site Polygon, to come pre-loaded with all the features when it launches next month.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hVxx1Cx_ZNs/

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