Y Combinator-Backed Zenefits Gives Small Businesses A One-Stop Shop For Finding And Managing Employee Benefits

For startups and small businesses, providing and managing benefits can be a huge headache. In the early stages, this responsibility generally falls into the hands of founders, who have to contact insurance brokers and manage the whole enrollment process themselves. It's distracting and tedious, but it's also a critical part of ensuring that employees are happy, healthy and productive. After becoming intimately familiar with this painful process at his two prior companies, Wikinvest and SigFig, Parker Conrad decided to build a solution -- the product he says he wishes had been available to him at the time. After recruiting Laks Srini, a software engineer at SigFig, the two co-founded Zenefits -- a service that quotes, enrolls and manages benefits for startups and SMBs.

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